DIVERSIFIKASI SEBAGAI STRATEGI KEBERLANJUTAN PROGRAM KEWIRAUSAHAAN BERBASIS DIGITAL

Diversification is a way to support the sustainability of digital-based strategies. The purpose this research formulate entrepreneurship development strategy. This study uses qualitative approach through an interpretive paradigm. population in was all young entrepreneurs between ages 25 and 40 years, sampling technique non-probability with sample size 280 respondents. A validity reliability test carried out for data quality result that valid dan reliable. analytical method used marketing strategy SWOT analysis (Strength, Weakness, Opportunity, Threat) by identifying External Factor Analysis Strategy (EFAS) Internal (IFAS). shows formulation should be obtained using opportunity minimize weakness. Thus rationalization recommended